How it Started
2019 in London...
Nothing about my son Dion’s birth went to plan. We were living in London when, after a 30+ hour induced labour at 42 weeks, his heartbeat suddenly flatlined. I was rushed into emergency surgery and told we had minutes to save his life. That moment shook me to my core and marked the start of a deeply challenging postpartum period.
New parenthood was harder than I ever expected. I was recovering from an emergency caesarean and complications, barely able to move, pumping around the clock due to breastfeeding issues, and far from family support. Within three months, London went into lockdown and we were firmly in survival mode.
Like many new parents, we outsourced meals - but the options didn’t sit right with me. I wanted slow-cooked, nourishing, comforting food, especially while breastfeeding. Instead, I was living on takeaway and convenience food, along with the growing discomfort of all the waste that came with it. Becoming a mum made sustainability feel deeply personal - I wanted to protect the future of the tiny human I’d just brought into the world.
That chapter changed everything. It pushed me to leave a career in human rights law and create New Bub Club - a meal delivery service designed to genuinely support parents during one of the most demanding seasons of life.
Today, I’m on this journey with my two beautiful boys (now 6 and 3.5), living in Melbourne with my husband.
xx,
Darby
Thoughtfully cooked meals for the season you’re in
Our Food Philosophy
We cook the way we believe parents need to eat: slowly, generously, and with real nourishment in mind. Every New Bub Club meal is designed to support busy families through the hardest parts of the day — when energy is low and time is scarce.
We prioritise whole ingredients you’d recognise from your own kitchen. Slow-cooked proteins, plenty of vegetables, warming spices and proper fats form the base of our meals — not fillers, not shortcuts, and not “diet food”.
Our dishes are cooked in small batches, with flavour built the traditional way: time, technique, and good ingredients. The kind of food that feels comforting, satisfying, and genuinely good to eat — especially when you’re recovering, feeding others, or simply exhausted.
We don’t believe nourishing food needs to be complicated.
It just needs to be ready when you are.